HCA Exhibitions Festival of Arts – BA (Hons) Fine Art Degree Show Gemma Moore

Gemma Moore

Golden

Displacing the self in unexpected contexts.

My practice aims to defy women’s stereotypical positions and roles in society through a humorous perspective. This involves role playing women’s feelings, fears and anxieties which are often inflicted through societal norms, values and expectations of ‘traditional’ women. Women’s appearances are threatened through Naomi Wolf’s Beauty Myth (1990), male idealised expectations of women and the pressures of social media. My work defies gender orientated ‘roles’, often illustrated through sets characterised by domesticity, such as submissive housewives and male dominance. I use a variety of media to articulate these themes.

The Feminist Persona’s Set
various – performance photography, film and projection mad-mapping.
8ft cubed

Also known as Dystopian Tea-Party, is a reference to women’s gender role of food preparation and cleaning.

‘Yours’ is a reference to the forces of patriarchy in society today, and the scrap articulates the parallels between the way in which some women are treated and to that of the land – both are often exploited and used.

The washing machine is a metaphor for the social pressures and subliminal expectations women find themselves conforming to in society.

The displacement of the woman is juxtaposed against the background and is a metaphor of how some women are made to feel throughout their life.

An image that articulates a clear sense of defiance towards society’s norms and values, through a humorous perspective, particularly inspired by a female’s perspective.

‘Bait’ is a reference to experiences of sexual assault whilst out at night.

Gemma Moore

Oliver Childs

Rachel Drury

Shelly Slark

Calum Wright

Isobel Vickery